Real Photo Postcards - an early Instagram

As a life-long photographer, I am ashamed to say that I had never heard of "Real Photo PostCards" (RPPCs). RPPCs, it turns out, were the original 'Instagram'. Perhaps a little less "Insta" but filling exactly the same social purpose, a century before Instagram invaded our phones and eyeballs. RPPC pictures were of your life; the words, short descriptions and wishes for a friend or relative. Your personal 'feed' was probably an old shoe-box.

A sales brochure for the "3A Folding Brownie"

 

 It was 1903 when Kodak brought out the "3A Folding Brownie". It used a 122 format film that produced up to ten postcard-sized negatives (3.25" x 5.5") on a cartridge. These negatives could be contact printed onto postcard-sized photographic paper with a pre-printed postcard-style backing. Write your message, address the card and post. 

 

In those days, there were strict requirements for postcards; they had to be a certain size and, initially, the reverse side could only contain an address but, in 1902, UK regulations changed and the reverse was split in two, permitting both the address and a short message on the back.
The "Real Photo" part of their title was intended to differentiate these photo postcards from commercially mass-printed postcards. RPPCs were (almost) unique and very personal. So ubiquitous was this style of postcard that many were never sent through the post, but were simply printed and kept as personal photographs with annotations on the back. 

This one, from 1924, was probably sent as part of a larger 'care package' to a father working away from home.

Clearly, some commercial photographers offered RPPC prints as part of their portrait service. The following, 1919, example is one of two copies of the same picture, but with different reverse sides:

 

For the modern observer, there's something deeply evocative about the tactile connection represented by these cards. The "Real Photo Postcard" aesthetic isn't just about the chemistry of the print; it's about the weight of a message intended for a specific set of eyes. It’s a reminder that while our tools have evolved from silver salts to digital pixels, the core human urge to say Here I am, and I wanted you to see this, remains exactly the same.

So, there you have it; Real Photo Postcards - the early 1900s "Instagram".